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سیستم های اطلاعات جغرافیایی به‌عنوان فناوری سیستم اطلاعات بازاریابی

سیستم های اطلاعات جغرافیایی به‌عنوان فناوری سیستم اطلاعات بازاریابی
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عنوان فارسی

سیستم های اطلاعات جغرافیایی به‌عنوان فناوری سیستم اطلاعات بازاریابی


عنوان لاتین

Geographic information systems as a marketing information system technology

مشخصات کلی

سال انتشار 2004
کد مقاله 3084
فرمت فایل ترجمه Word
تعداد صفحات ترجمه 26
نام مجله Decision Support Systems
نشریه ScienceDirect
درج جداول و شکل ها در ترجمه انجام شده است
جداول داخل مقاله ترجمه شده است

چکیده فارسی

سیستم های اطلاعات بازاریابی (MKIS) سیستم های پشتیبانی تصمیم هستند که هدفشان تصمیم های مرتبط با بازاریابی است. یکی از معروف ترین مدل های MKIS جهان تصمیمات بازاریابی را به چهار قلمرو تقسیم می کند و این حوزه ها را به یکدیگر و به سایر فعالیت‌های بازاریابی پیوند می دهد. متأسفانه، راهنمای اندکی درباره ساخت MKIS که به‌طور خاص بر روی مشکلات این حوزه ها هدف گذاری شده است یا ساخت MKIS یکپارچه که این حوزه ها را پوشش می دهد، وجود دارد. مقاله حاضر به استفاده از سیستم های اطلاعات جغرافیایی (GIS) را به‌عنوان مولد DSS برای ایجاد MKIS اختصاص‌یافته است. این مقاله قابلیت های فنی GIS را بازنگری کرده و نشان می دهد چگونه این قابلیت ها با عناصر پذیرفته‌شده MKIS سازگار هستند. ما خواهیم دید که مزیت منحصربه‌فرد GIS نسبت به سایر فناوری های MKIS توانایی آن برای ادغام اطلاعات حاصل از منابع گوناگون و پوشش چندین حوزه تصمیم گیری درزمانی است که یک تصمیم واحد مستلزم داشتن چنین قابلیتی است. سپس مقاله حاضر از رویکرد مبتنی بر منبع تصمیم گیری و عناصر چهارگانه آمیخته بازاریابی استفاده می کند تا برنامه تحقیقاتی جهت افزایش درک ما از GIS به‌عنوان یک فناوری MKIS ارائه دهد.

چکیده لاتین

Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities. Unfortunately, there is little guidance on the construction of specific MKIS targeted at problems in these domains or to the construction of integrated MKIS that span domains. This paper advocates the use of geographic information systems (GIS) as a DSS generator for constructing MKIS. The paper reviews the technical capabilities of GIS and shows how these capabilities align with accepted elements of MKIS. We see that a unique advantage of GIS over other MKIS technologies is its ability to integrate information from disparate sources and spanning multiple decision domains when a single decision requires this capability. The paper then uses a decision making resource-based approach and the four elements of the marketing mix to propose a research agenda for increasing our understanding of GIS as an MKIS technology. D 2003 Elsevier B.V. All rights reserved.

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StartSession.php
 
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Arguments 
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  #languages: null
  #charsets: null
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  #locale: null
  #defaultLocale: "en"
  -isHostValid: true
  -isForwardedValid: true
  basePath: ""
  format: "html"
}

  2. Response {}
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     */
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Arguments 
  1. Request {
  #json: null
  #convertedFiles: null
  #userResolver: Closure {
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    this: AuthServiceProvider { …}
    parameters: {
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    use: {
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  #routeResolver: Closure {
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    this: Router { …}
    use: {
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    }
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  +attributes: ParameterBag {}
  +request: ParameterBag {#1}
  +query: ParameterBag {#1}
  +server: ServerBag {}
  +files: FileBag {}
  +cookies: ParameterBag {}
  +headers: HeaderBag {}
  #content: null
  #languages: null
  #charsets: null
  #encodings: null
  #acceptableContentTypes: array:1 [
    0 => "*/*"
  ]
  #pathInfo: "/Product/3084/geographic-information-systems-marketing-information"
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  #baseUrl: ""
  #basePath: null
  #method: "GET"
  #format: null
  #session: Store {}
  #locale: null
  #defaultLocale: "en"
  -isHostValid: true
  -isForwardedValid: true
  basePath: ""
  format: "html"
}

  2. Response {}
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index.php
 
|--------------------------------------------------------------------------
| Run The Application
|--------------------------------------------------------------------------
|
| Once we have the application, we can handle the incoming request
| through the kernel, and send the associated response back to
| the client's browser allowing them to enjoy the creative
| and wonderful application we have prepared for them.
|
*/
 
$kernel = $app->make(Illuminate\Contracts\Http\Kernel::class);
 
$response = $kernel->handle(
    $request = Illuminate\Http\Request::capture()
);
 
$response->send();
 
$kernel->terminate($request, $response);
Arguments 
  1. Request {
  #json: null
  #convertedFiles: null
  #userResolver: Closure {
    class: "Illuminate\Auth\AuthServiceProvider"
    this: AuthServiceProvider { …}
    parameters: {
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        default: null
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    use: {
      $app: Application { …}
    }
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  #routeResolver: Closure {
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    this: Router { …}
    use: {
      $route: Route { …}
    }
  }
  +attributes: ParameterBag {}
  +request: ParameterBag {#1}
  +query: ParameterBag {#1}
  +server: ServerBag {}
  +files: FileBag {}
  +cookies: ParameterBag {}
  +headers: HeaderBag {}
  #content: null
  #languages: null
  #charsets: null
  #encodings: null
  #acceptableContentTypes: array:1 [
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  ]
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  #baseUrl: ""
  #basePath: null
  #method: "GET"
  #format: null
  #session: Store {}
  #locale: null
  #defaultLocale: "en"
  -isHostValid: true
  -isForwardedValid: true
  basePath: ""
  format: "html"
}

  2. Response {}
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index.php
 
<?php
/**
 * Laravel - A PHP Framework For Web Artisans
 *
 * @package  Laravel
 * @author   Taylor Otwell <taylor@laravel.com>
 */

$uri = urldecode(
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// This file allows us to emulate Apache's "mod_rewrite" functionality from the
// built-in PHP web server. This provides a convenient way to test a Laravel
// application without having installed a "real" web server software here.
if ($uri !== '/' && file_exists(__DIR__.'/public'.$uri)) {
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}

require_once __DIR__.'/public/index.php';
Arguments 
  1. "/home/montezir/shop.tarjomeplus.com/public/index.php"

Environment & details:

empty
empty
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Key Value
XSRF-TOKEN 
"eyJpdiI6ImRoTzh5Y1p1djdCdHAzZUgwb2VUSkE9PSIsInZhbHVlIjoia1wvdktiQVFvbDVmNzZXSEdBTmp0VTFTZ3RXUHJcL2hWQkpXWis1enlSWFVUVGNLMzF6cnBVQTRFSERSRmZWTTQ1YVdlSTA2WUpmbnhFenlaUGN3VXB1Zz09IiwibWFjIjoiZDgwMjIyMmU5N2Q1YmZmN2IyODc5NjllYmFiZjM1YTY2YzYzY2YyMTM1OTYwMzFjODdkOGYxNTI4YmIwNmNiYSJ9"
laravel_session 
"eyJpdiI6InhBNk5nRHJMM1dcL0MrNEp6OEMwcXlBPT0iLCJ2YWx1ZSI6ImVvUnhcL0E4ZmtRWVZqa2tiYlJlU1FWQWJyaTNpa0t6YXI4aXRNUjBHMVwvbDFiTTNYcUp2eGUzYlhDOTBSUThzK0liRWE2Rll4NUltcUVWb3gyTitWQ2c9PSIsIm1hYyI6ImEzNjYzZGZkNjMwNmRmMjBlMzNiODIwZmY4OTk4NmFlMGRjOWJlMThhODczOGNjYzhiYTMwNWUzMDYwNmI2YzMifQ=="
empty
Key Value
PATH 
"/usr/local/bin:/bin:/usr/bin"
HTTP_ACCEPT 
"*/*"
HTTP_ACCEPT_ENCODING 
"gzip, br, zstd, deflate"
HTTP_COOKIE 
"XSRF-TOKEN=eyJpdiI6ImRoTzh5Y1p1djdCdHAzZUgwb2VUSkE9PSIsInZhbHVlIjoia1wvdktiQVFvbDVmNzZXSEdBTmp0VTFTZ3RXUHJcL2hWQkpXWis1enlSWFVUVGNLMzF6cnBVQTRFSERSRmZWTTQ1YVdlSTA2WUpmbnhFenlaUGN3VXB1Zz09IiwibWFjIjoiZDgwMjIyMmU5N2Q1YmZmN2IyODc5NjllYmFiZjM1YTY2YzYzY2YyMTM1OTYwMzFjODdkOGYxNTI4YmIwNmNiYSJ9; laravel_session=eyJpdiI6InhBNk5nRHJMM1dcL0MrNEp6OEMwcXlBPT0iLCJ2YWx1ZSI6ImVvUnhcL0E4ZmtRWVZqa2tiYlJlU1FWQWJyaTNpa0t6YXI4aXRNUjBHMVwvbDFiTTNYcUp2eGUzYlhDOTBSUThzK0liRWE2Rll4NUltcUVWb3gyTitWQ2c9PSIsIm1hYyI6ImEzNjYzZGZkNjMwNmRmMjBlMzNiODIwZmY4OTk4NmFlMGRjOWJlMThhODczOGNjYzhiYTMwNWUzMDYwNmI2YzMifQ%3D%3D"
HTTP_HOST 
"shop.tarjomeplus.com"
HTTP_USER_AGENT 
"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)"
DOCUMENT_ROOT 
"/home/montezir/shop.tarjomeplus.com"
REMOTE_ADDR 
"216.73.216.44"
REMOTE_PORT 
"3027"
SERVER_ADDR 
"185.88.178.67"
SERVER_NAME 
"shop.tarjomeplus.com"
SERVER_ADMIN 
"webmaster@shop.tarjomeplus.com"
SERVER_PORT 
"443"
REQUEST_SCHEME 
"https"
REQUEST_URI 
"/Product/3084/geographic-information-systems-marketing-information"
REDIRECT_URL 
"/Product/3084/geographic-information-systems-marketing-information"
REDIRECT_REQUEST_METHOD 
"GET"
HTTPS 
"on"
TZ 
"Asia/Tehran"
REDIRECT_STATUS 
"200"
X_SPDY 
"HTTP2"
SSL_PROTOCOL 
"TLSv1.3"
SSL_CIPHER 
"TLS_AES_256_GCM_SHA384"
SSL_CIPHER_USEKEYSIZE 
"256"
SSL_CIPHER_ALGKEYSIZE 
"256"
SCRIPT_FILENAME 
"/home/montezir/shop.tarjomeplus.com/index.php"
QUERY_STRING 
""
SCRIPT_URI 
"https://shop.tarjomeplus.com/Product/3084/geographic-information-systems-marketing-information"
SCRIPT_URL 
"/Product/3084/geographic-information-systems-marketing-information"
SCRIPT_NAME 
"/index.php"
SERVER_PROTOCOL 
"HTTP/1.1"
SERVER_SOFTWARE 
"LiteSpeed"
REQUEST_METHOD 
"GET"
X-LSCACHE 
"on"
PHP_SELF 
"/index.php"
REQUEST_TIME_FLOAT 
1756987783.3775
REQUEST_TIME 
1756987783
argv 
[]
argc 
0
APP_NAME 
"Laravel"
APP_ENV 
"local"
APP_KEY 
"base64:KUqsLda4sdoo9ngH4hsTAyfXw4yf+g7Lwy43f2osTSI="
APP_DEBUG 
"true"
APP_LOG_LEVEL 
"debug"
APP_URL 
"http://localhost"
DB_CONNECTION 
"mysql"
DB_HOST 
"localhost"
DB_PORT 
"3306"
DB_DATABASE 
"montezir_tphostshop"
DB_USERNAME 
"montezir_tplusdbuser"
DB_PASSWORD 
"1r%?[c[kZWpWI@QyoW?ES4%Y"
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
RECAPTCHA_SECRET 
"6Lcz3VIUAAAAAOYsYfyndwJnt67iOzx-RXgRGWjZ"
Key Value
APP_NAME 
"Laravel"
APP_ENV 
"local"
APP_KEY 
"base64:KUqsLda4sdoo9ngH4hsTAyfXw4yf+g7Lwy43f2osTSI="
APP_DEBUG 
"true"
APP_LOG_LEVEL 
"debug"
APP_URL 
"http://localhost"
DB_CONNECTION 
"mysql"
DB_HOST 
"localhost"
DB_PORT 
"3306"
DB_DATABASE 
"montezir_tphostshop"
DB_USERNAME 
"montezir_tplusdbuser"
DB_PASSWORD 
"1r%?[c[kZWpWI@QyoW?ES4%Y"
BROADCAST_DRIVER 
"log"
CACHE_DRIVER 
"file"
SESSION_DRIVER 
"file"
SESSION_LIFETIME 
"120"
QUEUE_DRIVER 
"sync"
REDIS_HOST 
"127.0.0.1"
REDIS_PASSWORD 
"null"
REDIS_PORT 
"6379"
PUSHER_APP_ID 
""
PUSHER_APP_KEY 
""
PUSHER_APP_SECRET 
""
RECAPTCHA_SECRET 
"6Lcz3VIUAAAAAOYsYfyndwJnt67iOzx-RXgRGWjZ"
0. Whoops\Handler\PrettyPageHandler